Like record keeping produces history on products we must be aware of new trends and market ideas coming into the product cycles. Trends are those concepts or revolutionary things that float in and float out of the market arena. Trends add spice and increase interest in our market life through the different seasons and phases in which they operate. They affect the upturn and downturn of sales and change and mediate the levels of competition and cooperation in the market activities that come and go from day to day. Trends are entirely transitional lasting only as long as they can maintain equity in the system.

They result from conformity of demands that develops and evolves out of the requirements and necessities that infiltrate and draw on our personal desires and hearts wants in the organisation of societies needs. Granted though we are subject to climatic changes anyway as season's weather and people move and change from place to place. But trends are those fads that maintain something of fashionable stability whilst still remaining seasonal they have and maintain some kind f popularity and track record that makes them fashionable marketable and profitable. The life productivity is usually intensely high and whilst successful ones will make many millions of dollars unsuccessful ones will longer and fade out eventually becoming dead stars that only clog up the system.

High performing, high trading trends are cyclical, gold mines that eat into the economy and draw out all that dead cash that sometimes floats around. Trends are positive and relatively important in renewing and refreshing market interest. Trends are best left to their own devices.