The nature or main core idea with a company making profit is how productive it is. If it is able to survive and whether or not it can out compete its competition. This general theory is based around productivity and the ability to generate an income.

Productivity tends to want to mean how quickly you can do something and cheaply you can afford to get away with what you aim and seek to accomplish. That remains true however there are several other factors which must be considered. Productivity needs to be qualified in the following categories:- Quality, efficiency, effectiveness, standards, competitiveness, attractiveness and product demand ability. Quality would infer a safe working speed to enable perfection in product.

Efficiency would mean streamlining to generate and create speed. Effectiveness would be in working conditions to enable maximum capacity. Standards implies understanding the needs to meet the criteria of the buyer. Attractiveness centre on aesthetic and cosmetic appearance which in the end enhance and generates impulse purchasing. Product demand ability is simply how good it is in the end, what is or was produced and its market interest in the business sector. Smooth slowing, safe working and time being rationed and accounted to money. All these thing are importance in the field of productivity.

Common goals common needs and common purpose all assist in generating productivity. It is not a game of demand, take and reject but on the contrary always seeking to affiliate orders requested by the company's ability to supply. Naturally profit is considered as the objective short term as trends dictate product life. However, people must be rewarded for effort by allowing mandatory breaks and comfortable working conditions. Long term you can only forecast not make actual predictions.