As part of the responsibility of a manager is that he is to be a leader and a role model for his employees. This ability is ascertained but the amount of character he has and his ability to reflect his character in front of his employees. This is built up out of years of achievement and attainment of qualifications. So that he is actually capable of displaying his character and setting a good example for his employees to follow.

Character contains and portrays a manager personality as well, his ability to interrelate with subordinates and communicate, train and build and instill confidence in their lives. He should be able to encourage, guide and empathise with them in order to know and understand their strengths and weaknesses. Capitalizing on their abilities and developing their skills to make them effective in their positions and equipping them for the future years ahead.

Companies are very particular about the quality and standards of the people they employee always and constantly looking for high caliber people with characteristics of integrity, honesty, loyalty and courtesy. Principles like these are the basic ingredients of character and continuously recongnised and admired everywhere.